AdWords Content Network vs Search Network
Google Adwords PPC program allows you to determine if you want to run PPC ads on the content network, and the search network, or both.
Do you know the difference between the search and content networks?
When you choose to show your ads on the search network, it will appear on the right side of the search results page when someone performs a search in the search engine Google.
If you choose to have ads displayed on the content network, will appear on various Internet sites that are registered in the groups of the AdSense program. Perhaps you have visited sites that have ad blocks with a tag ID, which says ads by groups – those are AdSense ads and they are paid for by advertisers Adwords PPC.
When your PPC ads appear on content network and someone clicks on your ad, and groups of the charges you the bid price for that click and share a part of this income with the owner of the site.
Although many advertisers shy away from using the content network, and there are clear advantages, depending on what you expect to achieve with your PPC campaign.
If you give up the freedom of the report to prospective clients, you may want all the exposure you can get. In that case, the content network may be just what you need. Your ads will appear on a wide range of sites, and the number of visitors you receive may increase significantly.
On the other hand, if you are in the highly competitive market where you have to offer a substantial amount for each click, you may want to stick with the search network instead.
The general idea here is that you need to generate clicks that are more targeted on the search network. After all, the prospect of an active research topic related to your words, so he has already expressed interest.
The content network, however, can cause your PPC ad to be shown to viewers that there is no genuine interest in your product, but may click on your ad just out of curiosity. If you have a try for clicks is fairly high, you can waste a lot of money with access to little.
Another problem with the content network is that the ads displayed are selected by groups interpretation of the site in the subject. This interpretation is done by the software algorithm, and sometimes misses the mark in the programs. Have you ever visited a Web site that is clear on a particular topic, but the plates, the AdSense ads are about something completely different?
If you pay for those clicks curiosity ads appear on sites not related to, and a large part of your advertising budget can be wasted.
If you’re PPC campaign is based on using the relatively low cost, and the product has a market with a massive public appeal, the content network may be the best option, because it will give you more exposure.
As mentioned above, you can choose the search network and content network or both. AdWords also allows you to specify different bids for each network, so you can pay less for clicks that come from the content network and save a few bucks while still getting maximum traffic.
