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They have driven hundreds of millions of dollars to competing traffic networks that don’t treat their customers like pieces of garbage.

Additionally, advertisers are reaching out to publishers directly in record numbers, striking agreements that are typically better for both parties.

People will only spend so much time and energy trying to fit the Google mold before they seek out alternative sources of traffic.

That being said, our ad spend with Google has shrunk by 90% this year compared to the prior 2 years. This, while our overall adspend and profit are up over 200%.

Google, we don’t need you. When it comes to the point when SEMs are scratching their heads because they can’t get any of their clients sites to stay active for more than 90 days – you are making a serious blunder.

Google has shown their hand – and the middle finger up to us all. It’s quite clear that their intent is to eliminate advertising professionals from AdWords so that product owners will be forced to work with them directly. They are intimidated by the amount of money affiliate networks are making. Just look at the INC 500… Google’s days as the internet advertising powerhouse are numbered. It will be interesting to watch them balance that massive girth on such a thin wobbly leg over the next 5 years.

Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.

This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..

Why You Must Use Content Network

Here are a few good reasons why you must use it…..

• Unlimited Traffic:

There is more traffic on content network than search network.

• Lower Cost Traffic:

Content network traffic usually cost lesser than search network.

• Just Like Media Buying:

With the option to use image ads, this is just like media buying.

• Harder For Others To Spy On You:

It is hard for your competitors to spy on your campaigns.

You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.

When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.

With tools like KeywordSpy, anyone can easily spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking KeywordSpy, I still like it and I still use it today.

The Difference

The main difference between search network and content network is the difference between the frame of mind of the people…..

• Search Network:

These people are actively searching for something on Google by typing in some keywords or phrases.

• Content Network:

These people are not searching for something, they are reading articles or blog posts on some websites or blogs.

The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.

Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.

Content Network Steps

Step #1 – Separate Campaigns

You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.

For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.

Step #2 – Placement Reports

Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.

Step #3 – Negative Sites

Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.

Step #4 – Peel And Stick

With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.

Step #5 – Banner Ads

Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.

When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.

You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.

Step #6 – CPM

Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.

Image Ads

Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.

Ideas To Consider

Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.

You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.

Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.

Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.

Conclusion

I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.

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“Asbar – Definitive Guide
To AdWords 2010 Review…..”

At last, I have the time to read this AdWords course by Perry Marshall and Bryan Todd. Since there were 227 pages, I decided to scan through everything before I read the entire guide. Somehow, I ended up reading all 277 pages in a single afternoon.

“Which Of These AdWords (PPC) Problems Are You Facing?”

By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.

“Which Of These AdWords (PPC) Problems Are You Facing?”

By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.

“AdWords Adgroup Strategy…..”

Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to tweak them for further improvements. In short, you will end up getting more clicks for less money while saving time.

“AdWords Bidding Guide…..”

Discover how you can adjust your bid prices to maximize your profits and get the highest possible returns on your money. As you already know, higher cost per click usually means higher positions which also means more clicks for you.

On the other hand, more clicks does NOT mean more revenue or more profits. Here is a tutorial from Google, showing you how to calculate your bid price and how you can use this information to maximize your profits. Watch this video for more details.

“Google AdWords Content Network
Tips And Tricks…..”

Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.

This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business.

“Advanced Conversion
Tracking Strategy…..”

There are 2 main groups of online business owners, those that do nothing to track their results and those that make money. If you are 100% relying on your intuition and not tracking your marketing results, your chances of being profitable is very slim. (Even if you are really brilliant!)

Not tracking your conversions is no different from driving your car in a dark and unknown area with your headlights off! Dangerous! (Not referring to the late Michael Jackson here!)

You are about to discover how to track your conversions in a way that allows you to have the clearest possible view of your business. This will also allow you make smarter decisions to help you grow your business faster.

“Conversion Boosters:
How To Increase Your
Conversion Rates…..”

There are many ways to boost your conversion rates. First, we look at your offers then we make a series of small changes to boost them. When it comes to conversion rates, nobody has the final say! You must test to make sure that they really do work for you. Here are some quick and simple conversion boosters

“Offer Manipulation,
Old Way Of Marketing Vs
New Way Of Marketing…..”

The way direct response marketing has evolved over time is simply amazing. Especially with the internet becoming more and more interactive, things have changed so much over the past years. On top of that, people have become much more sophisticated than before. Today, we shall compare the old way of marketing and the new way of marketing.