Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to tweak them for further improvements. In short, you will end up getting more clicks for less money while saving time…..

AdWords Campaign Settings

You start with the 3 most important settings of all…..

• Accelerated Ad Delivery

You want to select accelerated mode so that you can show your ads as quickly as possible.

• Even Ad Rotation

Always rotate your ads evenly so that your testing results will be as accurate as possible.

• Show Quality Score

You can edit your columns so that your quality score will be shown to you.

AdWords Campaign Organization

It is recommended that you separate your campaigns by countries because different countries will perform differently for you and you need to adjust your bids accordingly. I like to separate my campaigns into these countries…..

• USA And Canada
• UK And Australia
• International (All Other Countries)

If you are promoting offers only for USA or only for a specific local area then you need to select only that location. Which means you excluded other countries or locations. You can also sort your campaigns this way…..

• USA Only
• Canada, UK, Australia (And Other English Speaking Countries)
• International (All Other Countries)

Traffic from search network and content network are totally different, therefore you need to bid different prices and you need to write different ads. Which is why I recommend that you further separate your campaigns in this manner…..

• Search – Google
• Search – Partners
• Content – GMail
• Content – Automatic Placements
• Content – Managed Placements

In the end, you may end up with the following campaigns…..

• Search – Google – USA And Canada
• Search – Google – UK And Australia
• Search – Google – International
• Search – Partners – USA And Canada
• Search – Partners – UK And Australia
• Search – Partners – International
• Content – GMail – USA And Canada
• Content – GMail – UK And Australia
• Content – GMail – International
• Content – Automatic Placements – USA And Canada
• Content – Automatic Placements – UK And Australia
• Content – Automatic Placements – International
• Content – Managed Placements – USA And Canada
• Content – Managed Placements – UK And Australia
• Content – Managed Placements – International

This whole thing might sound like a lot of work! The good news is you can simply use AdWords Editor to help you save time. All you need to do is create your first campaign, copy it as a new campaign then change the country settings and tracking links accordingly.

Individual Campaign Settings

Search Network – Google Only

– Select Your Countries
- Enable Position Preference
- Exclude Content Network
- Exclude Search Partners

Search Network – Search Partners Only

– Select Your Countries
- Enable Position Preference
- Exclude Content Network
- Exclude Google

Content Network – GMail

– Select Your Countries
- Exclude Search Network
- Exclude All Categories
- Exclude All Sites
- Include GMail

Content Network – Automatic Placements

– Select Your Countries
- Exclude Search Network
- Exclude GMail

Separate text ads and image ads into different adgroups. Run your reports so that you know which sites are not converting. Then you exclude them. You take the high converting sites and the copy them over to the campaign for managed placements.

Content Network – Managed Placements

– Select Your Countries
- Exclude Search Network
- Exclude All Categories
- Exclude All Sites
- Exclude GMail

Same thing here, you must separate text ads and image ads into different adgroups. No keywords required, you use only selected sites or pages.

Conclusion

There you go! The foundation of an unshakable AdWords account starts like that. Quick tip for search, each time you see that a particular keyword has a decent amount of searches and it is performing well, pause it from the main adgroup and then copy it into an new adgroup. You can then write more targeted ads and create more target landing pages to boost your conversions.