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	<title>The World of New Adwords</title>
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	<description>Adwords Tips, Guidelines &#38; Techniques</description>
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		<title>Single Credit Card on Multiple Adwords Account</title>
		<link>http://newadwords.com/adwords-banned/single-credit-card-on-multiple-adwords-account/</link>
		<comments>http://newadwords.com/adwords-banned/single-credit-card-on-multiple-adwords-account/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:09:38 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Adwords Banned]]></category>
		<category><![CDATA[adwords ban]]></category>
		<category><![CDATA[adwords credit card]]></category>
		<category><![CDATA[banned from adwords]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Single Credit Card on Multiple Adwords Account]]></category>
		<category><![CDATA[Tips And Tricks]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=238</guid>
		<description><![CDATA[







Many people were running Multiple Adwords Accounts with Single credit or debit card but now Adwords  has introduced a new policy in Pakistan. We are writing to let you know that why new Adwords Account has been banned using single credit card on multiple Adwords Accounts.
Those people who are trying to  run new multiple Adwords [...]]]></description>
			<content:encoded><![CDATA[<!--CusAds1--><p style="text-align: left;">Many people were running <em><strong>Multiple Adwords Accounts with Single credit or debit card </strong></em>but now Adwords  has introduced a new policy in Pakistan. We are writing to let you know that <strong>why new Adwords Account has been banned using single credit card on multiple Adwords Accounts.</strong></p>
<p style="text-align: left;"><span id="more-238"></span>Those people who are trying to  run new multiple Adwords Accounts with Single credit or debit card are now banned or suspended from Google Adwords. Without any warning, reason and explanation.  Every credit card they try will show Card Declined. This is a sign that your accounts have been suspended due to the running of Multiple Adwords Accounts with single credit or debit card.</p>
<p>Now Google Adwords Account can only be run  with single credit or debit card.</p>
<p><strong>Don&#8217;t try Multiple Adwords Accounts with Single credit or debit card.</strong></p>

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		<item>
		<title>ROI Tracking and Results</title>
		<link>http://newadwords.com/uncategorized/adwords/roi-tracking-and-results/</link>
		<comments>http://newadwords.com/uncategorized/adwords/roi-tracking-and-results/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 11:13:57 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Tools]]></category>
		<category><![CDATA[Conversion Tracking]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[adwords Roi]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[roi features]]></category>
		<category><![CDATA[ROI Reports]]></category>
		<category><![CDATA[roi tips]]></category>
		<category><![CDATA[roi tricks]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=232</guid>
		<description><![CDATA[From the moment your AdWords account becomes active, it begins to generate valuable data that will help you optimize and fine-tune your marketing activities. In order to bill you correctly, Google must carefully monitor the number of clicks that each and every one of your keywords and search phrases generates. Not only that, they also [...]]]></description>
			<content:encoded><![CDATA[<p>From the moment your AdWords account becomes active, it begins to generate valuable data that will help you optimize and fine-tune your marketing activities. In order to bill you correctly, Google must carefully monitor the number of clicks that each and every one of your keywords and search phrases generates. Not only that, they also have to report on what your active bid was at the precise moment that each click was generated.<span id="more-232"></span></p>
<p>It is important that you familiarize yourself with the reporting data that Google provides. Experience has shown that, although one may generate a vast list of search terms, keywords and phrases, it is invariably a very small subset of these search terms that generate the lion&#8217;s share of cost and clicks. The click reports will alert you to this, and help you optimize your activities.</p>
<p>Some advertisers may have the capacity to track a click directly from a particular site and keyword back to the sale of an item at their site through the use of &#8216;cookies&#8217; or other online tracking methods. If you have the ability and resources to create unique tracking URLs for each keyword or search phrase, I highly recommend doing this. The ideal situation for a any advertiser is to know which specific keywords, titles, descriptions, and products are driving the highest return on investment (ROI). Even if you are not capable of tracking a click through to sale, I recommend maintaining an ongoing ROI report as described below.</p>
<h5>Closing the Loop &#8211; ROI Reports</h5>
<p>Below is an example of a general Return on Investment (ROI) report similar to one that I&#8217;ve used extensively to manage cost per click sites, and to optimize our advertising dollars spent there. While it can be somewhat time consuming and resource intensive to generate a report such as this from your actual results, it is well worth the effort if you reveal information that saves you money on bids, or dramatically increases sales.</p>
<p>Please glance through the following report format. Each element is described below.</p>
<ul>
<li><strong>Site:</strong> The cost per click site that generated the clicks for this reporting period for this keyword.</li>
<li><strong>Keyword:</strong> The keyword or search phrase that generated the click and cost data.</li>
<li><strong>Total Cost:</strong> The total dollar cost for all clicks associated with this keyword over the reporting period.</li>
<li><strong>Estimated Impressions:</strong> An estimate of how many times the ad listing was actually viewed whether it was clicked on or not &#8212; this data is available from your AdWords reporting.</li>
<li><strong>Clicks:</strong> The total number of times the ad listing was clicked during the reporting period.</li>
<li><strong>Average Cost Per Click:</strong> The average cost per click during the reporting period.</li>
<li><strong>Clickthrough Percent:</strong> The number of clicks divided by the number of estimated impressions for the reporting period.</li>
<li><strong>Sales:</strong> The total number of sales generated by this keyword during the reporting period.</li>
<li><strong>Cost Per Sale</strong>: The total cost divided by sales for the reporting period.</li>
</ul>
<p>The key to successful ROI is to manage your campaigns by sales. The optimum campaigns are driving the highest volume of sales for the lowest possible cost per sale. If you&#8217;re optimizing your listings according to how many sales they make and the cost of those sales, you have mastered the secret of the ROI report.</p>
<h5>Summary</h5>
<p>The purpose of this series is to get you started with a solid foundation of great information learned through years of day-to-day experience with cost per click sites. The tips included in this series should place you well ahead of your competition in the quest for more sales and lower costs in Google AdWords. This is only a beginning, and you will develop your own style, methodologies and secrets as you become more familiar with the Google AdWords product. I wish you well in your online endeavors!</p>

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		<item>
		<title>Adwords Account Banned Again? &#124; Best Remedy</title>
		<link>http://newadwords.com/uncategorized/adwords/adwords-account-banned-again-best-remedy/</link>
		<comments>http://newadwords.com/uncategorized/adwords/adwords-account-banned-again-best-remedy/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 13:05:54 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Banned]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[Under Review]]></category>
		<category><![CDATA[adwords ban]]></category>
		<category><![CDATA[adwords landing page problem]]></category>
		<category><![CDATA[adwords under review]]></category>
		<category><![CDATA[ban solution]]></category>
		<category><![CDATA[blocked adwords]]></category>
		<category><![CDATA[google adwords solutions]]></category>
		<category><![CDATA[New adword account]]></category>
		<category><![CDATA[new adwords account]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=226</guid>
		<description><![CDATA[










Page rank


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Google chose to carry out a hands-on massacre for the ones who do not register to its advertiser&#8217;s TOS. If you have landed up on this page looking for a solution to Adwords ban, you are in some good luck because we are going to open up the way out of this Adwords Eclipse.
There [...]]]></description>
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<p>Google chose to carry out a hands-on massacre for the ones who do not register to its advertiser&#8217;s TOS. If you have landed up on this page looking for a solution to Adwords ban, you are in some <strong>good luck</strong> because we are going to open up the way out of this <em>Adwords Eclipse</em>.</p>
<p>There are a number of ebooks and shady offers which promise to pull you out of Google Adwords Ban, but the fact is you would again end up wasting money and time reading these e-books and online tutorials.</p>
<p>Google chose to bring down mostly Biz Ops and Thin affiliates who were using adwords as a tool to draw targeted traffic. But there is no way now that you can survive a ban with the old school one page sales offer. How do we know this? Experience in Affiliate Niche. We all know how profitable the Adwords traffic is and if your campaign is running healthy with a Quality Score pretty close to 7 or 8, you are gonna have some good conversions at real cheap click price.<span id="more-226"></span></p>
<p>Earlier we did a similar post which dealt with account review and got a number of queries from affiliates who were/are plagued with Adwords Account Banning. Most of the affiliates and offers were still using thin sites etc to attract a G-boot. Whats strange was that there were some innocent business owners who also seem to have been carried along in this ban spree. Worst part being that Google is not going to lift the ban ever from the advertisers who got their campaigns stalled.</p>
<p>So if you are repenting now and are eager to get back to Google Adwords. You are about to discover how the Adwords ban can be bypassed.</p>
<p><strong>Why Google Doesn&#8217;t Tell You Why They Banned You From Adwords?</strong><br />
Because Google knows your are one hell of keyboard commando and you would do anything to sneak out of Google&#8217;s trap for Adwords Violators. Have you ever read the e-mails they shoot up when you inquire about your account suspension?</p>
<blockquote><p><em>&#8220;I have reconsulted the specialist team about your account suspension, and have confirmed that our team&#8217;s decision is correct and final. Your ads will no longer run on Google. This policy will apply to all accounts you have created. As noted in our Terms and Conditions, Google reserves the right to terminate advertisements for any reason. To view our Terms and Conditions, please visit https://adwords.google.com/select/tsandcsfinder.</em></p></blockquote>
<blockquote><p><em>Our support team is unable to provide any further information. Please do not contact us again. For questions about other Google products, please visit http://www.google.com/support. We appreciate your cooperation.</em></p></blockquote>
<blockquote><p><em>Sincerely,</em></p></blockquote>
<blockquote><p><em>The Google AdWords Team&#8221;</em></p></blockquote>
<p>Google knows that if they tell you the reason why they banned you. You will comeback with a trick to bypass whatever went wrong the last time &amp; thats how Google plays smart with those sweet cheeky emails.</p>
<p><strong>What does getting BANNED on Adwords mean?</strong><br />
It all depends on what you were doing to get yourself banned. If you had more than 2 accounts on Google Adwords and you were bidding on same keyword, you are in for life. You wouldn&#8217;t be able to advertise on AdWords again with the same CC and LLC / personal name, ever again.</p>
<p>If your campaign is suffering a primary slap, you can restore your account by writing or contacting the <a href="http://adwords.blogspot.com/2006/04/adwords-support-making-it-simple-and.html">Google Adwords support team</a>.</p>
<p><strong>Banned. What next now?</strong><br />
All is still not lost. Speaking of Google Adwords team they wont give a damn if you go looking for other avenues to market your product. Infact, I have personally seen several Google Help Threads where the Google Employees themselves suggest that you market your products on Yahoo and MSN instead of Google. Dont be amazed, this is for real! Here is a <a href="http://www.google.com/support/forum/p/AdWords/thread?tid=2a0cd5b162677a9c&amp;hl=en">link to the thread</a> which I am referring to.</p>
<p>A Google Employee called AdwordsPro himself/herself states in the thread that:</p>
<blockquote><p>As my colleagues Bindu and Sarah have mentioned in the past, the members of the AdWordsPro team are not &#8216;in the know&#8217; regarding why individual accounts have been suspended &#8211; though typicaly it relates to violations of our Terms and Conditions, and/or policies. As a result, we can only suggest that you write directly to AdWords support as a possible next step towards gathering more information.</p></blockquote>
<blockquote><p>Having contacted support, if you have been informed that the suspension can not be lifted, this means that AdWords is declining to run your AdWords ads.</p></blockquote>
<blockquote><p>I know this is not the information you were hoping to hear, but if I may be very direct, in the circumstances described above is probably best to consider advertising with another similar advertising program.</p></blockquote>
<blockquote><p>Our two major competitors are Yahoo! Search Marketing, and MSN adCenter &#8211; each of which offers a CPC advertising program. Many members of this forum have had positive things to say about them.</p></blockquote>
<blockquote><p>I am sorry that we, as the AdWordsPro team, are not able to assist in a more direct or specific way in these cases.</p></blockquote>
<blockquote><p>AWP</p></blockquote>
<p><strong>Whats The Remedy For Google Adwords Ban?</strong><br />
If you have been banned more than once. Now is the time to analyze the following analogy:-</p>
<ol>
<li>You apply for an account.</li>
<li>Your address matches address of another Google Advertiser.</li>
<li>Your IP and Mac Address is same as the other Advertiser who has already been banned by Google</li>
<li>Your keywords and the Bids are same as that of another (already banned/blacklisted) registered user</li>
</ol>
<p>It <em>HAS</em> to look funny to Google. Isn&#8217;t it?</p>
<p>Its about time you realize that Google has the smartest people working on them on this Planet. They know how to relate one chunk of info to other by using there <em><strong>crawling and matching</strong></em> technology. Thats how Google delivers the most relevant information when you search for any keyword.</p>
<ol>
<li>Flash your cookies each time before switching between different accounts.</li>
<li>Use a Proxy or a DSL service which can provide you dynamic IPs. Or use the following  addons : <a href="https://addons.mozilla.org/en-US/firefox/addon/6623">https://addons.mozilla.org/en-US/firefox/addon/6623 </a>or <a href="https://addons.mozilla.org/en-US/firefox/addon/60">https://addons.mozilla.org/en-US/firefox/addon/60</a></li>
<li>Use a VCC (Virtual Credit Card) to fund your account. Entropay works for non US residents and there are lot others. Make sure that these VCC are not from the banned list of Adwords.</li>
<li>Better still, Wire money from your bank account. (tried &amp; tested method!)</li>
<li>Do the needful to ensure that you dont have the info on account different from that on the previous banned account.</li>
<li>Try not to use your new accounts in connection with the Google Products like &#8211; Chrome, Google Toolbar, Google Desktop et cetra.</li>
<li>The best idea is to use your own Dedicated Virtual Server for accessing the info, if you can afford it or can get it for cheap. <img src='http://newadwords.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li>Use a different Lan Card if you think your Mac Address is also stalled by Google Adwords. This can be true when you have taken all the above steps and STILL GOT BANNED by Adwords. So better to take this precaution from day one.</li>
</ol>

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		<item>
		<title>Google Adwords Has Lost its way</title>
		<link>http://newadwords.com/uncategorized/google-adwords-has-lost-its-way/</link>
		<comments>http://newadwords.com/uncategorized/google-adwords-has-lost-its-way/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 12:45:48 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Banned]]></category>
		<category><![CDATA[Adwords Mistakes]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[after adwords Blocked oor banned]]></category>
		<category><![CDATA[Block Adwords]]></category>
		<category><![CDATA[Google Adwords banned]]></category>
		<category><![CDATA[Google is selfish]]></category>
		<category><![CDATA[new Adwords]]></category>
		<category><![CDATA[new Adwords Banned]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=223</guid>
		<description><![CDATA[










Page rank


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They have driven hundreds of millions of dollars to competing traffic networks that don&#8217;t treat their customers like pieces of garbage. 
Additionally, advertisers are reaching out to publishers directly in record numbers, striking agreements that are typically better for both parties. 
People will only spend so much time and energy trying to fit the [...]]]></description>
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<p><span style="font-family: verdana; color: #000000; font-size: x-small;">They have driven hundreds of millions of dollars to competing traffic networks that don&#8217;t treat their customers like pieces of garbage. </span></p>
<p><span style="font-family: verdana; color: #000000; font-size: x-small;">Additionally, advertisers are reaching out to publishers directly in record numbers, striking agreements that are typically better for both parties. </span></p>
<p><span style="font-family: verdana; color: #000000; font-size: x-small;">People will only spend so much time and energy trying to fit the Google mold before they seek out alternative sources of traffic. </span></p>
<p><span style="font-family: verdana; color: #000000; font-size: x-small;">That being said, our ad spend with Google has shrunk by 90% this year compared to the prior 2 years. This, while our overall adspend and profit are up over 200%. <span id="more-223"></span></span></p>
<p><span style="font-family: verdana; color: #000000; font-size: x-small;">Google, we don&#8217;t need you. When it comes to the point when SEMs are scratching their heads because they can&#8217;t get any of their clients sites to stay active for more than 90 days &#8211; you are making a serious blunder. </span></p>
<p><span style="font-family: verdana; color: #000000; font-size: x-small;">Google has shown their hand &#8211; and the middle finger up to us all. It&#8217;s quite clear that their intent is to eliminate advertising professionals from AdWords so that product owners will be forced to work with them directly. They are intimidated by the amount of money affiliate networks are making. Just look at the INC 500&#8230; Google&#8217;s days as the internet advertising powerhouse are numbered. It will be interesting to watch them balance that massive girth on such a thin wobbly leg over the next 5 years.</span></p>

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		<title>Adwords Banned &#124; How to Keep Advertising</title>
		<link>http://newadwords.com/uncategorized/adwords-banned-how-to-keep-advertising/</link>
		<comments>http://newadwords.com/uncategorized/adwords-banned-how-to-keep-advertising/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 12:38:28 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Banned]]></category>
		<category><![CDATA[Public Serv Msg]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[after adwords Blocked oor banned]]></category>
		<category><![CDATA[Block Adwords]]></category>
		<category><![CDATA[Google Adwords banned]]></category>
		<category><![CDATA[new Adwords]]></category>
		<category><![CDATA[new Adwords Banned]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=220</guid>
		<description><![CDATA[










Page rank


5













How to Keep Advertising After You Get Banned
After my account was banned, I cried on the screen of a very successful Adwords consultant.
Here&#8217;s his advice:
If Google is able to link a past banned account to a new account, then they will ban the new account as well. The only way you can advertise on [...]]]></description>
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<p><strong>How to Keep Advertising After You Get Banned</strong><br />
After my account was banned, I cried on the screen of a very successful Adwords consultant.<br />
Here&#8217;s his advice:<br />
If Google is able to link a past banned account to a new account, then they will ban the new account as well. The only way you can advertise on Google once again is to do the following:<br />
1. Delete all of your cookies and temporary internet files on your computer.<br />
2. Search Google for &#8220;Whats my IP&#8221; and go to one of the sites and write down your IP address number, you can never access your Google account through this IP address again or Google will be able to link this account to your new one.<span id="more-220"></span><br />
3. Get a new IP address (you can probably find out how to do this by calling your ISP or some internet modems give you a new IP address if you hit the reset button) or you can just use a neighbors wifi or go to a place which offers free internet. Make sure its different from the one you last had.<br />
4. Create a new Google AdWords account using a different email, phone number, mailing address, and credit card than you did on your previous account.<br />
5. Don&#8217;t login to your old Google account again after you&#8217;ve created a new account.<br />
If you do the above Google will not be able to tell if it was you who<br />
created the new account and will not ban any of your new accounts.  But if<br />
you slip up and use the same credit card information or the same IP address, or same mailing address (for any new account, even if it&#8217;s not your account) then Google will connect the dots and will ban your new account. It&#8217;s kind of a pain, but it will work.</p>

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		<title>Which Of These AdWords (PPC) Problems Are You Facing?</title>
		<link>http://newadwords.com/adwords-tips/which-of-these-adwords-ppc-problems-are-you-facing/</link>
		<comments>http://newadwords.com/adwords-tips/which-of-these-adwords-ppc-problems-are-you-facing/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 12:04:58 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Adwords Mistakes]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Daily Budget]]></category>
		<category><![CDATA[Keyword Tool]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[Answer for your adword problem]]></category>
		<category><![CDATA[problems in adwords]]></category>
		<category><![CDATA[solution for adwords]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=217</guid>
		<description><![CDATA[By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.
Problem #1: Taking Too Much Time To [...]]]></description>
			<content:encoded><![CDATA[<p>By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.</p>
<h2>Problem #1: Taking Too Much Time To Build Campaigns</h2>
<p>Are you taking too long to set up your PPC campaigns? Setting up campaigns is the first thing then you must to test, track and tweak them. This seems like an endless process.<span id="more-217"></span></p>
<p>PPC campaigns which are well-structured will make you a lot of money. This only means that, the more campaigns you have, the higher your chances of success. If you can build more well-structured campaigns in a shorter time, this will give you an advantage over people who are slower than you.</p>
<p><strong>Solution #1</strong>:</p>
<p>You can build campaigns simply with spreadsheets and AdWords editor. You can refer to the <a href="http://www.insiderppc.com/adwords" target="_blank">FREE AdWords system</a>, there are instructions that shows you how to do just that.</p>
<h2>Problem #2: Low Quality Score</h2>
<p>Are you sick of getting a low quality score? Improving your quality scores can be a long and frustrating process. Low quality score results in higher bid prices.</p>
<p>Low quality scores also affects your ad ranking, which then affects your click through rates and finally lowering your conversions. In short, it will hurt your profits!</p>
<p><strong>Solution #2</strong>:</p>
<p>Simply <a href="http://www.insiderppc.com/adwords-adgroup-strategy" target="_blank">group your keywords properly</a> and you will fix this problem. Then match your keywords, ads and landing pages. This is also a good way to give your users a better search experience.</p>
<h2>Problem #3: Ads With Low Click Through Rates</h2>
<p>Your ads bring people to your landing pages. No clicks means no traffic, no traffic means no money!</p>
<p>You can take time to be creative when writing your ads yet this can be hit and miss. Writing great ads takes serious time and effort to achieve the results you want.</p>
<p><strong>Solution #3</strong>:</p>
<p>Swipe the ads of those who are already fine. You can use <a rel="nofollow" href="http://www.insiderppc.com/links/keywordspy" target="_blank">KeywordSpy</a> for that. Learn their style of writing, do not simply copy everything word for word.</p>

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		<item>
		<title>AdWords Adgroup Strategy Building</title>
		<link>http://newadwords.com/uncategorized/adwords/ctr/adwords-adgroup-strategy-building/</link>
		<comments>http://newadwords.com/uncategorized/adwords/ctr/adwords-adgroup-strategy-building/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:49:03 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Ad Group]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[adwords accounr performance]]></category>
		<category><![CDATA[Adwords Adgroup Tips for Success]]></category>
		<category><![CDATA[adwords advertising campaigns]]></category>
		<category><![CDATA[adwords fro search]]></category>
		<category><![CDATA[adwords handling tips]]></category>
		<category><![CDATA[adwords success tips]]></category>
		<category><![CDATA[cidding adwords fro content]]></category>
		<category><![CDATA[keywords]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=214</guid>
		<description><![CDATA[Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to tweak them for further improvements. In short, you will end up getting more clicks for less money while saving [...]]]></description>
			<content:encoded><![CDATA[<p>Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to tweak them for further improvements. In short, you will end up getting more clicks for less money while saving time…..</p>
<h2>AdWords Campaign Settings</h2>
<p>You start with the 3 most important settings of all…..</p>
<ul>
<li><strong>Accelerated Ad Delivery</strong></li>
<p>You want to select accelerated mode so that you can show your ads as quickly as possible.</p>
<li><strong>Even Ad Rotation</strong></li>
<p>Always rotate your ads evenly so that your testing results will be as accurate as possible.</p>
<li><strong>Show Quality Score</strong></li>
<p>You can edit your columns so that your quality score will be shown to you.</ul>
<h2>AdWords Campaign Organization<span id="more-214"></span></h2>
<p>It is recommended that you separate your campaigns by countries because different countries will perform differently for you and you need to adjust your bids accordingly. I like to separate my campaigns into these countries…..</p>
<ul>
<li>USA And Canada</li>
<li>UK And Australia</li>
<li>International (All Other Countries)</li>
</ul>
<p>If you are promoting offers only for USA or only for a specific local area then you need to select only that location. Which means you excluded other countries or locations. You can also sort your campaigns this way…..</p>
<ul>
<li>USA Only</li>
<li>Canada, UK, Australia (And Other English Speaking Countries)</li>
<li>International (All Other Countries)</li>
</ul>
<p>Traffic from search network and content network are totally different, therefore you need to bid different prices and you need to write different ads. Which is why I recommend that you further separate your campaigns in this manner…..</p>
<ul>
<li>Search – Google</li>
<li>Search – Partners</li>
<li>Content – GMail</li>
<li>Content – Automatic Placements</li>
<li>Content – Managed Placements</li>
</ul>
<p>In the end, you may end up with the following campaigns…..</p>
<ul>
<li>Search – Google – USA And Canada</li>
<li>Search – Google – UK And Australia</li>
<li>Search – Google – International</li>
<li>Search – Partners – USA And Canada</li>
<li>Search – Partners – UK And Australia</li>
<li>Search – Partners – International</li>
<li>Content – GMail – USA And Canada</li>
<li>Content – GMail – UK And Australia</li>
<li>Content – GMail – International</li>
<li>Content – Automatic Placements – USA And Canada</li>
<li>Content – Automatic Placements – UK And Australia</li>
<li>Content – Automatic Placements – International</li>
<li>Content – Managed Placements – USA And Canada</li>
<li>Content – Managed Placements – UK And Australia</li>
<li>Content – Managed Placements – International</li>
</ul>
<p>This whole thing might sound like a lot of work! The good news is you can simply use <a href="http://www.google.com/intl/en/adwordseditor/index.html" target="_blank">AdWords Editor</a> to help you save time. All you need to do is create your first campaign, copy it as a new campaign then change the country settings and tracking links accordingly.</p>
<h2>Individual Campaign Settings</h2>
<p><strong>Search Network – Google Only</strong></p>
<ul> &#8211; Select Your Countries<br />
- Enable Position Preference<br />
- Exclude Content Network<br />
- Exclude Search Partners</ul>
<p><strong>Search Network – Search Partners Only</strong></p>
<ul> &#8211; Select Your Countries<br />
- Enable Position Preference<br />
- Exclude Content Network<br />
- Exclude Google</ul>
<p><strong>Content Network – GMail</strong></p>
<ul> &#8211; Select Your Countries<br />
- Exclude Search Network<br />
- Exclude All Categories<br />
- Exclude All Sites<br />
- Include GMail</ul>
<p><strong>Content Network – Automatic Placements</strong></p>
<ul> &#8211; Select Your Countries<br />
- Exclude Search Network<br />
- Exclude GMail</ul>
<p>Separate text ads and image ads into different adgroups. Run your reports so that you know which sites are not converting. Then you exclude them. You take the high converting sites and the copy them over to the campaign for managed placements.</p>
<p><strong>Content Network – Managed Placements</strong></p>
<ul> &#8211; Select Your Countries<br />
- Exclude Search Network<br />
- Exclude All Categories<br />
- Exclude All Sites<br />
- Exclude GMail</ul>
<p>Same thing here, you must separate text ads and image ads into different adgroups. No keywords required, you use only selected sites or pages.</p>
<h2>Conclusion</h2>
<p>There you go! The foundation of an unshakable AdWords account starts like that. Quick tip for search, each time you see that a particular keyword has a decent amount of searches and it is performing well, pause it from the main adgroup and then copy it into an new adgroup. You can then write more targeted ads and create more target landing pages to boost your conversions.</p>

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		<title>Google AdWords Content Network Tips And Tricks</title>
		<link>http://newadwords.com/adwords-tips/google-adwords-content-network-tips-and-tricks/</link>
		<comments>http://newadwords.com/adwords-tips/google-adwords-content-network-tips-and-tricks/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:39:25 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Ad Group]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[adwords content network]]></category>
		<category><![CDATA[ppc content network]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=212</guid>
		<description><![CDATA[Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.
This is a really good source of traffic, yet [...]]]></description>
			<content:encoded><![CDATA[<p>Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.</p>
<p>This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..</p>
<h2>Why You Must Use Content Network</h2>
<p>Here are a few good reasons why you must use it…..<span id="more-212"></span></p>
<ul>
<li><strong>Unlimited Traffic</strong>:</li>
<p>There is more traffic on content network than search network.</p>
<li><strong>Lower Cost Traffic</strong>:</li>
<p>Content network traffic usually cost lesser than search network.</p>
<li><strong>Just Like Media Buying</strong>:</li>
<p>With the option to use image ads, this is just like media buying.</p>
<li><strong>Harder For Others To Spy On You</strong>:</li>
<p>It is hard for your competitors to spy on your campaigns.</ul>
<p>You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.</p>
<p>When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.</p>
<p>With tools like <a rel="nofollow" href="http://www.insiderppc.com/links/keywordspy" target="_blank">KeywordSpy</a>, anyone can easily spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking KeywordSpy, I still like it and I still use it today.</p>
<h2>The Difference</h2>
<p>The main difference between search network and content network is the difference between the frame of mind of the people…..</p>
<ul>
<li><strong>Search Network</strong>:</li>
<p>These people are actively searching for something on Google by typing in some keywords or phrases.</p>
<li><strong>Content Network</strong>:</li>
<p>These people are not searching for something, they are reading articles or blog posts on some websites or blogs.</ul>
<p>The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.</p>
<p>Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.</p>
<h2>Content Network Steps</h2>
<p><strong>Step #1 – Separate Campaigns</strong></p>
<p>You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.</p>
<p>For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.</p>
<p><strong>Step #2 – Placement Reports</strong></p>
<p>Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.</p>
<p><strong>Step #3 – Negative Sites</strong></p>
<p>Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.</p>
<p><strong>Step #4 – Peel And Stick</strong></p>
<p>With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.</p>
<p><strong>Step #5 – Banner Ads</strong></p>
<p>Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.</p>
<p>When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.</p>
<p>You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.</p>
<p><strong>Step #6 – CPM</strong></p>
<p>Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.</p>
<h2>Image Ads</h2>
<p>Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.</p>
<table cellspacing="10">
<tbody>
<tr>
<td>Banner<br />
Square (Medium)<br />
Square (Small)<br />
Leader Board<br />
Rectangle (Medium)<br />
Rectangle (Large)<br />
Skyscraper (Narrow)<br />
Skyscraper (Wide)</td>
<td>468 x 60<br />
250 x 250<br />
200 x 200<br />
728 x 90<br />
300 x 250<br />
336 x 280<br />
120 x 600<br />
160 x 600</td>
<td>Resize To 468 x 49<br />
Resize To 250 x 239<br />
Resize To 200 x 189<br />
Resize To 728 x 79<br />
Resize To 300 x 239<br />
Resize To 336 x 269<br />
Resize To 120 x 578<br />
Resize To 160 x 578</td>
</tr>
</tbody>
</table>
<h2>Ideas To Consider</h2>
<p>Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.</p>
<p>You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.</p>
<p>Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.</p>
<p>Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.</p>
<h2>Conclusion</h2>
<p>I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.</p>

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		<title>Question Answers About AdWords 2010</title>
		<link>http://newadwords.com/adwords-tips/question-answers-about-adwords-2010/</link>
		<comments>http://newadwords.com/adwords-tips/question-answers-about-adwords-2010/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:21:53 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Bidding]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Keyword Tool]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[adword features]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[Cost]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[page per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[quality landing page]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search network]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=208</guid>
		<description><![CDATA[










Page rank


5













“Asbar – Definitive Guide
To AdWords 2010 Review…..”
At last, I have the time to read this AdWords course by Perry Marshall and Bryan Todd. Since there were 227 pages, I decided to scan through everything before I read the entire guide. Somehow, I ended up reading all 277 pages in a single afternoon.
“Which Of These [...]]]></description>
			<content:encoded><![CDATA[<div id="rank_jit_com_main" style="border: 0px none; margin: 0px; padding: 0px; position: absolute; top: 126px; left: 519px; line-height: normal; background-color: transparent; z-index: 99999; width: 70px; height: 46px; visibility: hidden;">
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<tbody>
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<td style="margin: 0px; padding: 0px; height: 16px; background-color: transparent; text-align: center; vertical-align: middle; visibility: inherit; border: 0px 0px 1px none none solid -moz-use-text-color -moz-use-text-color #e0e0e0;">
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<td style="margin: 0px; padding: 0px; width: 20px; height: 16px; text-align: center; vertical-align: middle; background-color: white; visibility: inherit; border: 1px 0px 1px 1px solid none solid solid #e0e0e0 -moz-use-text-color #e0e0e0 #e0e0e0;" colspan="2" align="center"><img id="rank_jit_pin" style="border: 0px none; margin: 0px; padding: 0px; display: inline; cursor: pointer; width: 16px; height: 16px; vertical-align: bottom; visibility: inherit; background-color: transparent;" src="http://www.rankjit.com/extension/img/pin.gif" alt="" /></td>
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<td style="margin: 0px; padding: 0px; font-family: Lucida Grande,sans-serif; color: #000000; font-size: 9px; font-weight: normal; text-align: center; vertical-align: middle; height: 10px; background-color: white; visibility: inherit; border: 0px 0px 0px 1px none none none solid -moz-use-text-color -moz-use-text-color -moz-use-text-color #e0e0e0;" align="center">Page rank</td>
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<div id="rank_jit_resultContainer" style="border: 0px none; margin: 0px; padding: 0px; background-color: transparent; width: 20px; height: 20px; line-height: 20px; vertical-align: middle; color: white; visibility: inherit; text-align: center;">5</div>
</div>
</td>
</tr>
<tr>
<td style="margin: 0px; padding: 0px; height: 10px; vertical-align: middle; background-color: white; visibility: inherit; border: 0px 0px 0px 1px none none none solid -moz-use-text-color -moz-use-text-color -moz-use-text-color #e0e0e0;" align="center">
<div style="border: 1px solid #e0e0e0; margin: 0px 0px 1px 1px; padding: 0px; width: 38px; height: 4px; visibility: inherit;"></div>
</td>
</tr>
</tbody>
</table>
</div>
<div style="border: 0pt none; margin: 0pt; padding: 0pt; overflow: hidden; z-index: 9999; font-style: normal; font-weight: normal; font-family: trebuchet ms,arial,helvetica,sans-serif; float: none; position: absolute; left: auto; top: 39.5px; line-height: normal; background-color: transparent; visibility: inherit; width: 10px; height: 10px; right: 50px;"><img style="border: 0pt none; margin: 0pt; padding: 0pt; font-style: normal; font-weight: normal; font-family: trebuchet ms,arial,helvetica,sans-serif; float: none; position: absolute; left: 0px; top: 0px; line-height: normal; background-color: transparent; visibility: inherit; z-index: 99999;" src="http://www.rankjit.com/extension/img/pointer.gif" alt="" /></div>
</div>
<h1>“Asbar – Definitive Guide<br />
To AdWords 2010 Review…..”</h1>
<p>At last, I have the time to read this AdWords course by <strong>Perry Marshall</strong> and <strong>Bryan Todd</strong>. Since there were 227 pages, I decided to scan through everything before I read the entire guide. Somehow, I ended up reading all 277 pages in a single afternoon.</p>
<h1>“Which Of These AdWords (PPC) Problems Are You Facing?”</h1>
<p>By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.<span id="more-208"></span></p>
<h1>“Which Of These AdWords (PPC) Problems Are You Facing?”</h1>
<p><span class="dropcap">B</span>y now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.</p>
<h1>“AdWords Adgroup Strategy…..”</h1>
<p><span class="dropcap">G</span>oogle AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to tweak them for further improvements. In short, you will end up getting more clicks for less money while saving time.</p>
<h1>“AdWords Bidding Guide…..”</h1>
<p><span class="dropcap">D</span>iscover how you can adjust your bid prices to maximize your profits and get the highest possible returns on your money. As you already know, higher cost per click usually means higher positions which also means more clicks for you.</p>
<p>On the other hand, more clicks does NOT mean more revenue or more profits. Here is a tutorial from Google, showing you how to calculate your bid price and how you can use this information to maximize your profits. Watch this video for more details.</p>
<h1>“Google AdWords Content Network<br />
Tips And Tricks…..”</h1>
<p><span class="dropcap">G</span>oogle AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.</p>
<p>This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business.</p>
<h1>“Advanced Conversion<br />
Tracking Strategy…..”</h1>
<p><span class="dropcap">T</span>here are 2 main groups of online business owners, those that do nothing to track their results and those that make money. If you are 100% relying on your intuition and not tracking your marketing results, your chances of being profitable is very slim. (Even if you are really brilliant!)</p>
<p>Not tracking your conversions is no different from driving your car in a dark and unknown area with your headlights off! <strong>Dangerous</strong>! (Not referring to the late Michael Jackson here!)</p>
<p>You are about to discover how to track your conversions in a way that allows you to have the clearest possible view of your business. This will also allow you make smarter decisions to help you grow your business faster.</p>
<h1>“Conversion Boosters:<br />
How To Increase Your<br />
Conversion Rates…..”</h1>
<p><span class="dropcap">T</span>here are many ways to boost your conversion rates. First, we look at your offers then we make a series of small changes to boost them. When it comes to conversion rates, nobody has the final say! You must test to make sure that they really do work for you. Here are some quick and simple conversion boosters</p>
<h1>“Offer Manipulation,<br />
Old Way Of Marketing Vs<br />
New Way Of Marketing…..”</h1>
<p><span class="dropcap">T</span>he way direct response marketing has evolved over time is simply amazing. Especially with the internet becoming more and more interactive, things have changed so much over the past years. On top of that, people have become much more sophisticated than before. Today, we shall compare the old way of marketing and the new way of marketing.</p>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 161px; width: 1px; height: 1px;">
<h1>“Which Of These AdWords (PPC) Problems Are You Facing?”</h1>
<p><span class="dropcap">B</span>y now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.</p>
</div>

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		<title>New AdWords Bidding Tutorial Guide</title>
		<link>http://newadwords.com/adwords-tips/new-adwords-bidding-tutorial-guide/</link>
		<comments>http://newadwords.com/adwords-tips/new-adwords-bidding-tutorial-guide/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 10:52:53 +0000</pubDate>
		<dc:creator>Asbar</dc:creator>
				<category><![CDATA[Ad Group]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Tips And Tricks]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[keywords Ranking]]></category>
		<category><![CDATA[New AdWords Bidding Tutorial Guide]]></category>

		<guid isPermaLink="false">http://newadwords.com/?p=204</guid>
		<description><![CDATA[










Page rank


5













For today&#8217;s Inside AdWords post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. Today he&#8217;d like to share a new tutorial he and his team have put together on [...]]]></description>
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<div style="visibility: inherit;">
<table style="margin: 0pt; padding: 0px; width: 70px; height: 36px; background-color: transparent; font-family: Lucida Grande,sans-serif; font-size: 9px; z-index: 200000; border-collapse: separate; visibility: inherit; border: 0px 1px 1px 0px none solid solid none -moz-use-text-color #e0e0e0 #e0e0e0 -moz-use-text-color;" cellspacing="0" cellpadding="0">
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<td style="margin: 0px; padding: 0px; font-family: Lucida Grande,sans-serif; color: #000000; font-size: 9px; font-weight: normal; text-align: center; vertical-align: middle; height: 10px; background-color: white; visibility: inherit; border: 0px 0px 0px 1px none none none solid -moz-use-text-color -moz-use-text-color -moz-use-text-color #e0e0e0;" align="center">Page rank</td>
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<div>For today&#8217;s Inside AdWords post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. Today he&#8217;d like to share a new tutorial he and his team have put together on how to bid for maximum profitability on AdWords:</div>
<div>Last month we launched a new feature of AdWords called <a href="http://adwords.blogspot.com/2009/08/bid-like-pro-with-bid-simulator.html">Bid Simulator</a>. Bid Simulator takes some of the guess work out of cost per click (CPC) bidding by estimating the number of clicks or impressions you could have received if you had used a different maximum CPC bid. Today, I thought I would take the opportunity to help you make the most of this new feature by explaining how to use the data from Bid Simulator to maximize the profit from your marketing investment.<span id="more-204"></span></div>
<div>In general, when you increase your maximum CPC bid for keywords on search you are able to generate more clicks to your site. This may be because your new bid qualifies you to appear higher up in the Sponsored Links on the search results page, or because your higher bid qualifies your ad to appear in new, more expensive, auctions. The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you.</div>
<div>To make this decision, you need to compare your expected <em>value per click</em> to your<em> incremental cost per click</em>.  Your<em> value per click</em> is how much a click for a particular keyword is worth to you, on average.  Your <em>incremental cost per click</em> is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid.  When your <em>value per click</em> is higher than your i<em>ncremental cost per click</em> it makes sense to increase your bid.  On the other hand, if your <em>value per click</em> is lower than your <em>incremental cost per click</em>, you probably want to decrease your bid.</div>
<div>In the <a href="http://www.youtube.com/watch?v=jRx7AMb6rZ0">following video</a>, I&#8217;ll show you how to calculate these values, how to interpret them, and how to use the data to maximize the profit from your marketing investment. My team and I are always looking for ways to help make the AdWords auction easier to understand so if you have other topics that you&#8217;d like us to address, please leave a comment on the video and we may be able to make it a topic for a future video.<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/jRx7AMb6rZ0" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/jRx7AMb6rZ0"></embed></object></div>

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