Adwords Content Network Strategies
Adwords is a powerful search advertising program which is not only an extensive network of distribution, it gives advertisers two major PPC ad network options:
* Search Network: Google and partners such as AOL.com
* Network Content: All websites are signed up for Adsense
Many Adwords beginners to learn from the lessons painful by spending much money, before they even figure the basis of this program to search advertising. Here are some guidelines for bidding, tracking and budget allocation.
Bidding
Adwords offers a feature set different values of maximum CPC content and search ads. Besides, the competitions in Search and Content are usually different. It makes perfect sense to use this feature.
You will set a much lower maximum CPC keywords across your ads on content than search ads, as content network normally has a lower conversion rate comparing to search network.
Monitoring
Tracking performance is one of the key to any successful AdWords campaign whether the network of Google search or content network. Track content and search ads to be separated from AdWords Conversion Tracking.
Alternatively, use Google Analytics. Besides tracking Adwords traffic and conversions, Google Analytics is able to track traffic and conversions from organic search.
Budget allocation
If you are running a search ad campaign and want to try the content network, you should first split your budget 80% of the search and 20% of the content. Gradually increase the budget of the content of your ads when you are satisfied with the conversion from the content network.
Site targeting is another way of placing your ads on content network, although you have to carefully select the websites related to your theme. At first spend less than 10% of your total budget in AdWords Site targeting, and then increase or decrease according to conversion rates.
