Adwords Tips, Guidelines & Techniques
Share Google’s latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match. As many advertisers know, broad match can be quite risky, and sometimes not produce the [...]
Sat, July 31 2010 » ROI » No Comments
Share There’s a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It’s the only code that’s available from the interface now, and nearly all of the documentation includes examples of this as the primary code to be used.
Thu, July 1 2010 » ROI » No Comments
Share A few months ago I posted a mini case study on a lead generation client for whom we’ve been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e. compared to Google/Yahoo/MSN) on Facebook for clients in other spaces.
Fri, June 25 2010 » ROI » No Comments
Share Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page quality score. Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score:
Thu, June 24 2010 » ROI » No Comments
Share In Part 1 of this series, I showed how to launch YouTube promoted videos through Google AdWords. When you promote one of your videos, you are paying YouTube to funnel more traffic to the video… but the traffic still stays on YouTube.
Tue, June 15 2010 » ROI » No Comments
Share From the moment your AdWords account becomes active, it begins to generate valuable data that will help you optimize and fine-tune your marketing activities. In order to bill you correctly, Google must carefully monitor the number of clicks that each and every one of your keywords and search phrases generates. Not only that, they [...]
Sun, February 21 2010 » Adwords, Adwords Tools, Conversion Tracking, ROI, Tips And Tricks » No Comments
Share This, appellations of origin, this is something completely different to be able to attract potential customers click on your Adwords ads, urging them to buy the product or service. Also, remember that the moment the user clicks on your ads, you can Äôre actually paid to click! Thus, the appellations of origin, the best [...]
Wed, December 9 2009 » Conversion Tracking, Landing page, Quality Score, ROI » No Comments
Share If you understand the AdWords conversion tracking cookie, you know you can’t report a monthly AdWords ROI accurately until 30 days after the month ends. That’s not practical for agencies and freelancers. In August, they want to know how they did in July. So you tell them. You know they did better than that. [...]
Fri, October 23 2009 » ROI » No Comments
