Getting to grips with a new content network campaign can be an uphill battle initially. It’s much more difficult to target ads accurately, leading to stats that are hard to interpret and an ROI that’s tricky to measure. Achieving an acceptable conversion rate is difficult as the network of placements is much more diffused, making the quality of clickthrough somewhat questionable at times.

On the other hand, advertisers willing to dedicate a few weeks’ worth of budget to experimentation will be thankful they persevered in the long run.

A year-long study by Google has just thrown in some convincing arguments for content network advertising. After monitoring a core of 25,000 pay-per-click accounts, analysts determined that for advertisers running both search and content, around 1 out of every 2 advertisers enjoyed a 2.6% Cost Per Acquisition (CPA) saving on the content network. If you’re a relatively small advertiser, there is more good news. Google’s 12-month study found that accounts spending an average of just $1000 per month performed better on the content network than larger spends.

To replicate these successes, be savvy about your PPC content advertising. The use of two free tools is key. The Google conversion optimizer and the site exclusion tool are both weapons that should be in your advertiser arsenal. The conversion optimizer in particular is extremely useful, as it automatically optimizes bids in line with cost-per-acquisition goals. Use this in conjunction with the site exclusion tool (which weeds out sites that aren’t performing) and your budget should shape up well, even when compared directly with search campaigns.

A common complaint of those who have tried and failed to come to grips with the content network is that the budget has a habit of running away with itself. This happens when placements are not carefully selected and target audiences clearly defined. AdWords contextual targeting features allow advertisers to select the most relevant sites and page placements for the advert to be displayed.

The ever-expanding range of content network placements is a point in its favor. Among other benefits, AdWords advertisers can tap into the social media phenomenon thanks to the inclusion of popular blog sites and channels like YouTube, without the need to hire a creative team to make a tangible, professional presence a reality. A suite of multimedia advert options, including image and video, make it easy to blend in and encourage users to engage with the marketing message and brand itself.

Three pricing options make content network advertising a more attractive option still, with pay-per-click holders choosing between the familiar cost-per-click (CPC) bidding, cost-per-thousand impressions (CPM), or the conversion optimizer for cost per acquisition (CPA).

Campaign Optimization Tips

1. Contextual targeting happens at the ad group level. All keywords in the group must have a common theme and be closely related to the advert text. Groups should be kept small with no more than 15-20 keywords. Keywords that are closely related will result in better placements.
2. Unlike the search network, general keywords should be duplicated in each ad group in order to establish a common theme across the campaign. For example, if you sell lots of different types of shoes (sneakers, work boots, high heels, sandals) you may want to create small ad groups for each type of shoe sold (girls sneakers, boys sneakers, child’s sneakers, etc.) and then include the generic terms like ‘sneakers’ or ‘shoes.’
3. Negative keywords are an essential element of your targeting strategy. Build as many negative keywords into the campaign as possible. An extensive list will help the search engine decide where your ads should and shouldn’t display. Google says their system is becoming more and more intuitive, so if it finds a page that contains more of your negative keywords than positive, chances are your ads won’t display. This attention to detail will help create positive campaign stats.
4. This same eye for stats should be applied to the various reporting options. AdWords allows you to create a Performance Placement report. The wealth of data can integrate with Conversion Tracking and Google Analytics to help you delve deep into the heart of the content network. Filter reports by useful metrics such as cost or conversion to see which sites in the network are delivering the most customers.
5. Play around with the site and category exclusion tool and remove sites that are not delivering clients despite lots of clicks. Weeding out these costly placements will free up budget to discover better performing sites.

Let’s make this clear: Cheap website traffic does not mean free website traffic, and in this article I will concern myself with getting cheap website traffic using Google AdWords. Anything dealing with the notion of free web site traffic falls outside the purview of this article.

Google AdWords and Cheap Website Traffic

For starters you want to figure out how much we pay for Google Adwords keywords?

Because in reality we never pay exactly what we bid for….

Why?

Actually, we only pay 1% more than the person below you had bid for the keyword, not the maximum amount you bid for.  So to sum it up before we get to the “secrets” Google adwords is like an EBAY Auction!

Your next place of business is your click through rate (CTR).  The better it is the less you pay.  In most cases with just 5% increase in your CTR can be a 50% discount on your ads through Google.  So if you want cheap pay per click traffic then you better start increasing your click through rate..

Tracking:

Yes! Tracking, finding out what works.  Keep shuffling ads.  Most Internet marketers just can’t seem to understand that adwords “domination” comes through weeks of trial and error.  (not necessarily losts) I pay 10 cents for ads that my competition pays a $1 on.  All because I choose to take 2-3 weeks to implement some easy tracing and testing for the keywords I wanted to win!

So do you you want to increase your traffic by 500% by learning the techniques of CTR improvement.  Or a better question…

Do you want to learn more about how I do it? I have just completed my brand new guide to generating traffic “With Adwords”:

Download it free here: Google Domination

Mason is a powerful coach and online mentor. He has over 2 books being sold in bookstores everywhere and has created the formula for making it online with no money at all!

AdWords is a number’s game. This article explains why CTR is important and how to improve yours.

What is CTR

CTR is the percentage of viewers that actually click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not.

By improving your CTR with AdWords, you achieve the following:

1. Increase your traffic.
2. Lower your CPC (thanks to the Rank = CPC * CTR equation).

The click through rate (CTR) is crucial for your success. You should always try to improve it.

What Is a Good CTR

A good CTR is certainly above the 0.05% rate that AdWords asks you to maintain in order to keep your ad running for each keyword. If your CTR gets lower than that, your ad is disabled after it receives a thousand impressions. Certainly, 0.05% is not enough. But it’s hard to tell what is good and what is bad CTR beyond that.

CTR depends on the following:

Keyword popularity

Suppose your CTR for a keyword like “shoes” is 1.5 %. Is that good or bad?Usually, a general keyword like that is also very popular. These kinds of words generate a lot of impressions, but the percent of people that actually click on ads is low. In this circumstances, your 1.5% CTR is good. If you choose “repair jogging shoes” instead, you’ll probably get fewer impressions on this one, and fewer clicks, but still, a much better click through rate. This second keyword is not so popular, but it is much more targeted.When comparing two similar keywords — a general and a specific one, you should see a big difference in the CTR they get as well as in their conversion rates. A keyword that has both low popularity and low CTR is actually low value.

Your competition

To follow the same example, we expect a popular keyword like “shoes” to have a tough competition. This means higher CPC , and fewer chances for you to get clicks. But it’s very possible that few people are bidding on “repair jogging shoes” — if any — and in this case you have all the viewers of your ad to yourself.

There’s no low, high or average CTR. You have to take into account the circumstances mentioned above. And beyond that, consider the quality of your ad, your bids and your daily budget, because these too can influence yourCTR.

How Keywords Strategies Influence CTR

General keywords generate a lot of impressions but few click-throughs and even fewer conversions, because they can’t really filter the potential customers. Specific keywords on the other hand are more focused, therefore they have more power to select potential clients.

Ways to use keywords for increasing your CTR:

• Avoid using very general keywords (shoes).
• Focus on using targeted keywords which describe your actual products or service in a rather specific way (repair jogging shoes).
• Collect all related keywords in targeted Ad Groups.
• Create ads that are highly targeted to the keywords in that Ad Group.

There are two other very important areas to take care of if you want high click through rates: your ad copy and your ad position.

Let’s make this clear:  does not mean free website traffic, and in this article I will concern myself with getting cheap website traffic using Google AdWords. Anything dealing with the notion of free web site traffic falls outside the purview of this article.

Google AdWords and Cheap Website Traffic

For starters you want to figure out how much we pay for Google Adwords keywords?

Because in reality we never pay exactly what we bid for….

Why?

Actually, we only pay 1% more than the person below you had bid for the keyword, not the maximum amount you bid for.  So to sum it up before we get to the “secrets” Google adwords is like an EBAY Auction!

Your next place of business is your click through rate (CTR).  The better it is the less you pay.  In most cases with just 5% increase in your CTR can be a 50% discount on your ads through Google.  So if you want cheap pay per click traffic then you better start increasing your click through rate..

Tracking:

Yes! Tracking, finding out what works.  Keep shuffling ads.  Most Internet marketers just can’t seem to understand that adwords “domination” comes through weeks of trial and error.  (not necessarily losts) I pay 10 cents for ads that my competition pays a $1 on.  All because I choose to take 2-3 weeks to implement some easy tracing and testing for the keywords I wanted to win!

So do you you want to increase your traffic by 500% by learning the techniques of CTR improvement.  Or a better question…

Do you want to learn more about how I do it? I have just completed my brand new guide to generating traffic “With Adwords”:

Download it free here: Google Domination

Mason is a powerful coach and online mentor. He has over 2 books being sold in bookstores everywhere and has created the formula for making it online with no money at all!

Let’s make this clear:  does not mean free website traffic, and in this article I will concern myself with getting cheap website traffic using Google AdWords. Anything dealing with the notion of free web site traffic falls outside the purview of this article.

Google AdWords and Cheap Website Traffic

For starters you want to figure out how much we pay for Google Adwords keywords?

Because in reality we never pay exactly what we bid for….

Why?

Actually, we only pay 1% more than the person below you had bid for the keyword, not the maximum amount you bid for.  So to sum it up before we get to the “secrets” Google adwords is like an EBAY Auction!

Your next place of business is your click through rate (CTR).  The better it is the less you pay.  In most cases with just 5% increase in your CTR can be a 50% discount on your ads through Google.  So if you want cheap pay per click traffic then you better start increasing your click through rate..

Tracking:

Yes! Tracking, finding out what works.  Keep shuffling ads.  Most Internet marketers just can’t seem to understand that adwords “domination” comes through weeks of trial and error.  (not necessarily losts) I pay 10 cents for ads that my competition pays a $1 on.  All because I choose to take 2-3 weeks to implement some easy tracing and testing for the keywords I wanted to win!

So do you you want to increase your traffic by 500% by learning the techniques of CTR improvement.  Or a better question…

Do you want to learn more about how I do it? I have just completed my brand new guide to generating traffic “With Adwords”:

Download it free here: Google Domination

Mason is a powerful coach and online mentor. He has over 2 books being sold in bookstores everywhere and has created the formula for making it online with no money at all!

Google’s sweeping changes confirm the search giant has launched
a full out assault against artificial link inflation & declared
war against search engine spam in a continuing effort to provide
the best search service in the world. and if you thought you
cracked the Google Code and had Google all figured out … guess
again.

Google has raised the bar against search engine spam and
artificial link inflation to unrivaled heights with the filing
of a United States Patent Application 20050071741 on December
31, 2003. On March 31, 2005 is was available online for the
first time.

The filing unquestionable provides SEO’s with valuable insight
into Google’s tightly guarded search intelligence and confirms
that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and
reputation on-line are going under the Googlescope! Google has
defined their patent abstract as follows:

A system identifies a document and obtains one or more types of
history data associated with the document. The system may
generate a score for the document based, at least in part, on
the one or more types of history data.

Google’s patent specification reveals a significant amount of
information both old and new about the possible ways Google can
(and likely does) use your web page updates to determine the
ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or
conclusively confirm any specific method one way or the other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content, the
ranking of web pages are admittedly still influenced by the
frequency of page or site updates. What’s new and interesting is
what Google takes into account in determining the freshness of a
web page.

For example, if a stale page continues to procure incoming
links, it will still be considered fresh, even if the page
header (Last-Modified: tells when the file was most recently
modified) hasn’t changed and the content is not updated or
‘stale’.

According to their patent filing Google records and scores the
following web page changes to determine freshness.

·The frequency of all web page changes ·The actual amount of the
change itself… whether it is a substantial change redundant or
superfluous ·Changes in keyword distribution or density ·The
actual number of new web pages that link to a web page ·The
change or update of anchor text (the text that is used to link
to a web page) ·The numbers of new links to low trust web sites
(for example, a domain may be considered low trust for having
too many affiliate links on one web page).

Although there is no specific number of links indicated in the
patent it might be advisable to limit affiliate links on new web
pages. Caution should also be used in linking to pages with
multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable
to change the content of your web pages regularly, but it is
very important to keep your pages fresh regularly and that may
not necessarily mean a content change.

Google states that decayed or stale results might be desirable
for information that doesn’t necessarily need updating, while
fresh content is good for results that require it.

How do you unravel that statement and differentiate between the
two types of content?

An excellent example of this methodology is the roller coaster
ride seasonal results might experience in Google’s SERPs based
on the actual season of the year.

A page related to winter clothing may rank higher in the winter
than the summer… and the geographical area the end user is
searching from will now likely be considered and factored into
the search results.

Likewise, specific vacation destinations might rank higher in
the SERPs in certain geographic regions during specific seasons
of the year. Google can monitor and score pages by recording
click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new
measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t
change the focus of multiple pages at once.

Here’s a quote from their rationale:

“A significant change over time in the set of topics associated
with a document may indicate that the document has changed
owners and previous document indicators, such as score, anchor
text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam.
For example, if a particular document is associated with a set
of one or more topics over what may be considered a ‘stable’
period of time and then a (sudden) spike occurs in the number of
topics associated with the document, this may be an indication
that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the
original topics associated with the document. If one or more of
these situations are detected, then [Google] may reduce the
relative score of such documents and/or the links, anchor text,
or other data associated the document.”

Unfortunately, this means that Google’s sandbox phenomenon
and/or the aging delay may apply to your web site if you change
too many of your web pages at once.

From the case studies I’ve conducted it’s more likely the rule
and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly
consistent. You have to establish reliability! The days of
spamming Google are drawing to an end.

If you require multi page content changes implement the changes
in segments over time. Continue to use your original keywords on
each page you change to maintain theme consistency.

You can easily make significant content changes by implementing
lateral keywords to support and reinforce your vertical
keyword(s) and phrases. This will also help eliminate keyword
stuffing.

Make sure you determine if the keywords you’re using require
static or fresh search results and update your web site content
accordingly. On this point RSS feeds may play a more valuable
and strategic role than ever before in keeping pages fresh and
at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and
mange their domains more tightly than ever before or risk
plummeting in the SERPs.

Does Google use your domain name to determine the ranking of
your site?

Google’s patent references specific types of ‘information
relating to how a document is hosted within a computer network’
that can directly influence the ranking of a specific web site.
This is Google’s way of determining the legitimacy of your
domain name.

Therefore, the credibility of your host has never been more
important to ranking well in Google’s SERP’s.

Google states they may check the information of a name server in
multiple ways.

Bad name servers might host known spam sites, adult and/or
doorway domains. If you’re hosted on a known bad name server
your rankings will undoubtedly suffer… if you’re not blacklisted
entirely.

What I found particularly interesting is the criteria that
Google may consider in determining the value of a domain or
identifying it as a spam domain; According to their patent,
Google may now record the following information:

·The length of the domain registration… is it greater than one
year or less than one year?

·The address of the web site owner. Possibly for returning
higher relevancy local search results and attaching
accountability to the domain. ·The admin and the technical
contact info. This info is often changed several times or
completely falsified on spam domains; again this check is for
consistency! ·The stability of your host and their IP range… is
your IP range associated with spam?

Google’s rationale for domain registration is based on the
premise that valuable domains are often secured many years in
advance while domains used for spam are rarely secured for more
than a year.

If in doubt about a host’s integrity I recommend checking their
mail server at www.dnsstuff.com to see if they’re in the spam
database. Watch for red flags!

If your mail server is listed you may have a problem ranking
well in Google!

Securing a reputable host can and will go a long way in
promoting your web site to Google.

The simplest strategy may be registering your domain several
years in advance with a reputable provider thereby demonstrating
longevity and accountability to Google. Google wants to see that
you’re serious about your site and not a flash in the pan spam
shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth… and they’re taking a bite out of
spam!

It’s no big secret that Google relies heavily on links when it
comes to ranking web sites.

According to their patent filing, Google may record the
discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links,
Google’s patent illustrates possible ways how Google might use
historical information to further determine the value of links.

For example, the life span of a link and the speed at which a
new web site gets links.

“Burst link growth may be a strong indicator of search engine
spam”.

This is the first concrete evidence that Google may penalize
sites for rapid link acquisition. Whether the “burst growth”
rule applies to high trust/authorative sites and directory
listings remains unknown. I personally haven’t experienced this
phenomenon. What’s clear for certain though is the inevitable
end to results orientated link farming.

I would point out here that regardless of whether burst link
growth will be tolerated for authorative sites or authorative
link acquisition, webmasters will have to get smarter and work
harder to secure authorative links as their counterparts become
reluctant to exchange links with low trust sites. Now Page Rank
really has value!

Relevant content swaps may be a nice alternative to the standard
link exchange and allow you some control of the link page
elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded,
thus establishing the countdown period of the aging delay.
·Links with a long-term life span may be more valuable than
links with a short life span. ·The appearance and disappearance
of a links over time. ·Growth rates of links as well as the link
growth of independent peer pages. Again, this suggests that
rapid link acquisition and the quality of peer pages are
monitored ·Anchor text over a given period of time for keyword
consistency. ·Inbound links from fresh pages… might be
considered more important than links from stale pages. ·Google
doesn’t expect that new web sites have a large number of links
so purchasing large numbers of brokered links will likely hurt
you more than help you. Google indicates that it is better for
link growth to remain constant and naturally paced. In addition,
the anchor text should be varied as much as possible. ·New web
sites should not acquire too many new links; it’ll be tolerated
if the links are from trusted sites but it may be considered
spam.

So how do you build your link popularity / Page Rank and avoid
penalties?

When it comes to linking, you should clearly avoid the hocus
pocus or magic bullet linking schemes. If you participate in
quick fix link exchange scams, use automated link exchange
software or buy hundreds of links at once, chances are Google
will interpret your efforts as a spam attempt and act
accordingly.

Don’t get caught in this trap… the recovery period could be
substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and
consistently.

Develop a link management and maintenance program. Schedule
regular times every week to build the links to your site and
vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords.
To avoid repetition use lateral keywords and keyword phrases in
the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through
bookmarks, cache, favorites, and temporary files.

It’s no big secret that Google has always been suspected of
rewarding sites with higher click through rates (very similar to
what Google does with their AdWords program) so it shouldn’t
come as a great surprise that Google still considers site
stickiness and CTR tracking in their criterion.

What’s interesting though is Google is interested in tracking
the behavior of web surfers through bookmarks, cache, favorites,
and temporary files (most likely with the Google toolbar and/or
the Google desktop search tool). Google’s Patent filing
indicates Google might track the following information: ·Click
through rates are monitored for changes in seasonality, fast
increases, or other spike traffic in addition to increase or
decrease trends. ·The volume of searches over time is recorded
and monitored for increases. ·The information regarding a web
page’s rankings are recorded and monitored for changes. ·Click
through rates are monitored to find out if stale or fresh web
pages are preferred for a search query. ·The traffic to a web
page is recorded and monitored for changes… like Alexa. ·User
behavior may be monitored through bookmarks, cache, favorites,
and temporary files. ·Bookmarks and favorites could be monitored
for both additions and deletions, and; ·The overall user
behavior for trends and changes.

Since Google is capable of tracking the click-through rates to
your web site, you should make sure that your web pages have
attractive titles and utilize calls to action so that web
surfers click on them in the search results.

It’s also important to keep your visitors there so make your web
pages interesting enough so that web surfers stay some time on
your web site. It might also help if your web site visitors
added your web site to their bookmarks.

As you can see, Google’s new ranking criterion has evolved far
beyond the reliance of criteria that can be readily or easily
manipulated. One thing is for certain with Google, whatever
direction search innovation is going; you can trust Google to be
pioneering the way and setting new standards

In the world of Web 2.0 great content can be rewarded, as well as some not-so-great content. Like everything, the 80/20 rule still applies. All content is not rewarded equally. So how can you ensure you have an unfair advantage when it comes to monetizing your content?
Monetizing content comes under two broad category matches. One is using content to bring traffic to your website, and the second is ensuring you attain the best return on investment once your traffic arrives.
How to use content to increase your positions in the SERPs…
Submit articles to article directories and attain hundreds of back-links for your website. Keep in mind that any text or on-site SEO factors on your website are unlikely to bring you traffic until you build links pointing towards pages on your website.
You should also ensure that the anchor text for a link is similar to a term you would like to rank for. This means that you should choose “adsense” as the anchor text if you want to appear highly on in the search engine result pages for “adsense”.
Use quality content to increase your quality score for adwords. In doing this you will attain a higher position in the sponsored results without increasing your cost-per-click. You could also use your copywriting skills to increase CTR and further increase ROI for your PPC media spend.
Write website content that makes other webmasters desperate to link to you. Show authority, be there as and when it happens and make sure you have something to say about it.
Although you should not aim to change your content by filling it with keywords, make sure you at least have the text in your website content that you would like to rank for. SEO copywriting should be discreet, but do not remember never to sacrifice calls-to-action so that you can achieve keyword density success. You will lower conversion rates, and not impress search engines either.
I have the visitors, now what do I do…
Monetization methods should come down to the basic principle of what gives the best return on investment. Maybe one of the below choices is only natural for you to select, for others it may involve rigorous testing, whilst others may implement and incorporate ideas from both.
Drive traffic to your main product offerings, through either placing content on the main landing pages for your products, or through linking to these pages.
Place contextual advertising on your website. You do not need any products, and you have the ability to attain at least 10-fold on top of what traditional print media attains per impression. Why? Adverts are targeted and driven towards the traffic that you have brought to your site.
Place affiliate code on your web site and make money for each sale you refer. With affiliate marketing you are only receiving commissions for sales you induce. If you are providing a true return on investment for buyers, then this will most likely have the strongest results.

Copyright (c) 2008 Paul Smithson

Split testing is critical to all online businesses. If you’re not currently doing it – you should be – if you are doing it, the odds are that you should be doing it on a more regular basis.

Without split testing, you are leaving massive amounts of money on the table every single day. I say this with absolute certainty. You’re not ‘possibly’ leaving money on the table, you are ‘definitely’ leaving money on the table. It sounds like a bold claim, but it’s absolutely true.

Whether it’s a single page sales-letter site, a mini site, an AdSense site, a blog, or a mammoth content site, there are always ways to tweak things and increase the percentage conversion rate if it’s a product that is being sold, the sign-up rate if it’s a membership site, or the number of click-throughs if it’s a site that earns revenues from advertising.

So, what exactly is split testing?

Split testing is simply the process of testing out different versions of something to see which one performs best. It could be a direct mailing piece, a billboard advertisement, a TV commercial, a web page, an e-mail, or anything else where you want to find out the differing results based on one or more changes to the original.

From an Internet Marketer’s perspective it could be two different web pages you are testing to see which design works best. It could be testing one headline on a sales letter against another, or finding out which of two or more banner adverts brings in the most orders.

Ideally, split testing is done with a fairly large number of visitors. If you get very low traffic, your split testing numbers may be inaccurate, but split testing even with low traffic is usually better than not doing it at all, it can just often take longer to get a statistically valid result.

You can do split testing in various different ways.

If you’re running pay-per-click adverts through Google AdWords, you’ll find there’s a split testing system built in! If you’re split testing things like sales page copy, a form on a squeeze page, or the CTR (click through rate) of various placements of ads on your pages, then you’ll need to develop your own methods.

There are many scripts and online services available that can help you deliver different versions of a web page to visitors, and then measure conversions from each version. If you don’t want to use a script or online service (some of which can be quite expensive), you can do the same thing yourself by rotating pages on your own.

You’ll probably want to leave a page up for about a week or longer and record conversions. Then put up a different page and record the conversions from that version. Just keep in mind, conversions may be different, this can simply be because of the certain time of day or the particular day of the week, so if you were to take a page down in the middle of the day, or in the middle of the week, your results may be inaccurate.

The importance of split testing can’t be over-emphasized. Something as small as changing a word in your headline, or even changing the color of your order button could potentially increase your conversions by several percent.

There has been some stories of one single word doubling conversion rates of a product. Sometimes changing something seemingly very trivial, such as the color of the words ‘Buy Now’ on an order button can drastically increase conversions and sometimes more fundamental changes, such as using a different font for the body copy on your web site, can make an amazing difference.

It’s worth testing almost all the elements on a website from page backgrounds through to different header graphics and different navigation menus. Some of your changes might consist of just minor tweaks whereas others might mean a major change in the overall style of your site. Pretty much anything and everything is worth testing to see if has an impact on conversions.

Don’t always presumne you are correct, even the expert’s can get it wrong.

A major offline advertising agency was working on an ad campaign for a major product. They developed several different versions of the ad, and then asked each of their ad executives to give their guess as to which one would perform better, and why.

After each executive had picked which they thought would be the winner they ran the complete series and gauged the results. The results proved a huge surprise. Of the dozen or so executives they asked, not a single one guessed the ad that actually performed best!

Even these high-paid ad executives with years of experience were unable to judge which ad would perform best. This is why split testing is so crucial. No matter how well you think you know your market, there will always be things you can’t judge on your own.

Over time split testing will ensure that you are using the highest converting version of your site possible. It can be a long and drawn out process, but it is one that can reap massive rewards.

Imagine you had a web site that was converting at the rate of 1%. If you did a series of ten tests one after the other that managed to increase the response by 20% each time, what do you think the final response rate would be.

It would be a staggering 6.2%.

This demonstrates the incredible power of split testing. Just by running a series of small tests that each had a minor impact, the response was multiplied by over 600%.

So, get testing, then test some more, and continue testing until you can’t think of anything else that could possibly improve the response rate.

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.

First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.

Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).

Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, “smart pricing” and domain blocking and there will probably be improvements that have already been added by other similar sites.

One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.

Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there’s no indication that this might not happen.

Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.

More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.

Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.

Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.

This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.

While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.

However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.

But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn’t going to let such an opportunity pass by.

This is what “interactive television” and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.

But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense. (They are offering 100 fresh new templates every month.

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.

Firstly, it’s clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.

Another thing which is bound to happen is more protection for Adwords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there’s no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR (Click Through Rate).

The search engine company has introduced site-targeted AdSense CPM, “smart pricing” and domain blocking and there will probably be improvements that have already been added by other similar sites.

One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.

Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there’s no indication that this might not happen.

Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. You can also go to www.googleincomemachine.com. With Google’s strong network of advertisers, they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.

More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there’s no indication that this will not happen in the future.

Also, a lot of people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this isn’t public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.

Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.

This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. A lot of people may make AdSense-only sites, designed just for making profits through AdSense.

While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.

However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.

But the major buzzword of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn’t going to let such an opportunity pass by.

This is what “interactive television” and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.

But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.