The World of New Adwords

Adwords Tips, Guidelines & Techniques

Tips to Organise Your Landing Page

If visitors can not find something on your landing page, and may also be non-existent. Accessibility has to do with how information is organized, and how much emphasis is assigned to some of the material, and how easy access to information.

Availability

Visitors do not know what their options are visually through inspection on the page? Your navigation is prominent enough, consistent and put it in its traditional place?

Feedback

When users take action, and they do not get instant feedback? No change in the page when you click the mouse or more of the content is important?

Management

Your intention is clear and consistent, and based on the roles and functions appropriate visitor? And organized in a small number of pieces of “digest”? Is it easy to skim and scan?

Fault tolerance

Do you expect the common user errors or refusal to deal with them only because the “illogical” that would make people to them? Do you offer a viable alternatives or useful to visitors when they arrived at the end of the clear dead?

Do you have a support actions are easy to reverse the unintended by the user? You are the error messages supporting or aversion?

Affinity

Is the intended audience, such as your web site? They do not feel comfortable or anxiety during their visit? They do not consider you professional credibility? Is your look, feel and visual editing the proper tone for your audience?

Remember, these questions are answered automatically by the visitors limbic (emotional), and the system can not be fooled or reasoned with. The initial impression of the digestive tract from your site will affect their motivation to continue.

Readability

Your line is easy to read? Is it the right size for your intended audience? Not the text color and background clash or assault on the senses? A very large number of fonts, sizes and colors used throughout the page?

Because most of our test network is based on reading and clarity require special attention. The Web site should clear guidelines to be followed:

* Font styles: without the use of free slaves, such as Ariel, Helvetica, or Geneva. Do not use the slave (with small lines at the end of characters) is free, such as the Roman era, courier, or Palatino. In monitoring the decisions of a model (which is much less than printed material), and thin lines are difficult to read.

* Font sizes: Use 10-12 point fonts for most of the texts of the body. The largest and smallest free to reduce the speed of reading. Consider increasing the size of your line by a few points if you’re targeting an audience of older persons, and make sure that you allow sufficient spacing between the lines as well.

* Consistency Line: Do not use a wide range of font styles and colors, or sizes.

* HEALTH: Do not use underscores in regular text. It is expected only confirms hyperlinks. If it must be emphasized text, and to consider other methods (for example, different size, bolding, and italics, text color, or background color).

* Justification: do not justify the paragraphs of text to create lines of equal length. Jagged ends of the lines is not justified have been shown to help people to put themselves in the text, and increase reading speed and comprehension. Always use the text left justified. Do not center the text, in particular bullet lists of varying lengths line.

* All hats: Avoid using text in all uppercase letters. Has proved to be difficult to read.

* Longitude: blocks of text more than 50 characters wide and difficult to read. Consider the development of the proceeds of forcible transfer (also called “hard breaks”) in your paragraphs to make sure that your lines do not become a long time when viewed on computer screens on a larger scale.

* Contrast: High contrast between text and background to increase visibility. Black text on a white background is best. Stay away from low-contrast text / background combinations unless you are deliberately trying to deemphasize something. Do not use the reverse-line treatments (lighter text on a dark background).

* The text link: Blue underlined links are the de facto standard (as is the purple color of the links that have been previously visited). These assumptions do not change unless you have a compelling reason.

* The text background colors and images: White backgrounds for the body text is a strong convention. Navigation and header background colors should also be relatively light to enhance the visibility. Do not use high-contrast images as a background graphic of the text.

Wed, November 11 2009 » CTR, Landing page, Quality Score, Tips And Tricks

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