Google AdWords Content Network Tips And Tricks
Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.
This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..
Why You Must Use Content Network
Here are a few good reasons why you must use it…..
- Unlimited Traffic:
- Lower Cost Traffic:
- Just Like Media Buying:
- Harder For Others To Spy On You:
There is more traffic on content network than search network.
Content network traffic usually cost lesser than search network.
With the option to use image ads, this is just like media buying.
It is hard for your competitors to spy on your campaigns.
You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.
When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.
With tools like KeywordSpy, anyone can easily spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking KeywordSpy, I still like it and I still use it today.
The Difference
The main difference between search network and content network is the difference between the frame of mind of the people…..
- Search Network:
- Content Network:
These people are actively searching for something on Google by typing in some keywords or phrases.
These people are not searching for something, they are reading articles or blog posts on some websites or blogs.
The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.
Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.
Content Network Steps
Step #1 – Separate Campaigns
You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.
For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.
Step #2 – Placement Reports
Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.
Step #3 – Negative Sites
Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.
Step #4 – Peel And Stick
With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.
Step #5 – Banner Ads
Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.
When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.
You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.
Step #6 – CPM
Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.
Image Ads
Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.
| Banner Square (Medium) Square (Small) Leader Board Rectangle (Medium) Rectangle (Large) Skyscraper (Narrow) Skyscraper (Wide) |
468 x 60 250 x 250 200 x 200 728 x 90 300 x 250 336 x 280 120 x 600 160 x 600 |
Resize To 468 x 49 Resize To 250 x 239 Resize To 200 x 189 Resize To 728 x 79 Resize To 300 x 239 Resize To 336 x 269 Resize To 120 x 578 Resize To 160 x 578 |
Ideas To Consider
Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.
You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.
Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.
Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.
Conclusion
I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.
I will follow this tips and hope I will get more adwords user for less money. I will inform you what happend.
This tips are really great to use adwords optimal. I hope this will get me some more visitors.